Monday, 23 December 2013
How house style is established
In Q magazine, there are many aspects of the front cover than are sustained throughout the other pages; contents and double page spread. The masthead colours red and white have been maintained and used in the Contents heading and DPS heading, as you can see. Also, the 'CONTENTS' font is the same used in the dps only its slightly larger. In addition to this, graphics, images and text boxes also live up to the house style. The blue used in the banner on the front page and the '+' page furniture resonates with the images and text on the contents which are also blue. A man from the cover story wears sunglasses as well as the artist on the DPS showing a consistency in house style and iconography of the genre being recognised. Here in the Source magazine, there is a double contents page. The front cover is kept quite minimalistic and simple which coincides beautifully with the first contents page, which basically lists the features and keeps them in one straight column. The focus is on the main image as it is on the front cover. The second contents page differs solely through font colour. Over a lighter background, this page used black over white, whereas the first used white over black. The artist Rick Ross from the contents is carried onto the DPS where he is styling a different pose. The large capital bold font used in the lure, is very similar to the headline on the front cover and titles on the contents pages. Colours stay very neutral and dark throughout with the odd splash of red or blue.
Labels:
House style research,
Research
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