Monday 23 December 2013

How house style is established

WHAT IS HOUSE STYLE???

The New York times manual of style and usage states that house style is "The specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications". All music magazines therefore have to follow this code also. 

 In Q magazine, there are many aspects of the front cover than are sustained throughout the other pages; contents and double page spread. The masthead colours red and white have been maintained and used in the Contents heading and DPS heading, as you can see. Also, the 'CONTENTS' font is the same used in the dps only its slightly larger. In addition to this, graphics, images and text boxes also live up to the house style. The blue used in the banner on the front page and the '+' page furniture resonates with the images and text on the contents which are also blue. A man from the cover story wears sunglasses as well as the artist on the DPS showing a consistency in house style and iconography of the genre being recognised. Here in the Source magazine, there is a double contents page. The front cover is kept quite minimalistic and simple which coincides beautifully with the first contents page, which basically lists the features and keeps them in one straight column. The focus is on the main image as it is on the front cover. The second contents page differs solely through font colour. Over a lighter background, this page used black over white, whereas the first used white over black. The artist Rick Ross from the contents is carried onto the DPS where he is styling a different pose. The large capital bold font used in the lure, is very similar to the headline on the front cover and titles on the contents pages. Colours stay very neutral and dark throughout with the odd splash of red or blue.
Finally, this trio of pages from Vibe magazine sees Ciara feature on all of them, therefore a similarity. Although she is taken by different shots each time, the house style is kept perfectly consistent as there is complimenting lighting over her body on the front and contents page. In addition to this, she appears naked(apart from shoes) on the cover and in the DPS it is clear that she is. There is always a V placed on the contents of Vibe, and this time Ciara's legs perform it well. This links the contents directly back to the cover. Finally, the masthead 'VIBE' in this issue uses light grey-dark grey colours and this gradient is then used for the background of the contents and in the DPS, both pictures have been grayscaled. They all look similar in such a way.

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