Initial ideas of what I could do:
- 'in the style of' video such as the apprentice, dragons den, interviews with each publisher...
- powerpoint presentation made faster on imovie of magazine distribution and info on the main companies alongside small vid/audio of which one would publish my mag.
Magazine distribution is the link between the magazine producers and retail outlets. The outlets are the stores where the magazines are sold and are mostly places which have a large magazine section such as WHSmith. The producers creates all the major aspects of the magazine including the structure and the content. The producers then send the finished magazine to distribute retail ors who will market the magazine and will also aim to advertise the magazine to help target audiences to buy the magazine. There are also several other institutions in the magazine industry which are involved in the production and advertising process before distribution. There is a chain of institutions involved in the production process, firstly, there is the magazine producers who are in charge of funding the magazine and using the funding for new resources to create the magazine. The producers create the structure and the content of the magazine, they also create the final product ready for publishing.
HEARST - produce 300 worldwide magazines with their UK company Hearst UK publishing 20 magazines in Britain including Cosmopolitan, Men’s Health, Elle, Esquire, Good Housekeeping and Company. They also run 20 major websites including GetLippy.com and Sugarscape.co.uk. They also publish 30 international newspapers, 2 radio stations, 30 international TV Channels, 3 international online channels (egCosmopolitan TV) and several real estate companies. They also co- own another magazine company with a US company (Rodale) called Natmag Rodale (health magazines) and co-own a distribution company called COMAG with Conde Nast. Hearst UK tried to buy another magazine company EMAP in 2009 to increase their power but their bid of £700 million was turned down.
IPC MEDIA – The UK's leading consumer magazine and digital publisher. They produce 60 magazines in Britain including NME, Nuts, Woman’s Own, Marie Claire, Loaded etc. Their magazines get bought by 26 million people a month, and their websites get visited by over 26 million people globally a month - almost two thirds of UK women and over 40% of UK men. They also create content for multiple platforms not only across print and online, but through mobile, tablet and events. The magazines published by this company which are most relevant to my media product include NME and Uncut:
Uncut: 56,894, down 9.7 per cent yr on yr, New Musical Express: 20,011, down 16.4 per cent yr on yr
80 of those in Britain including Bliss, Grazia, Empire, FHM, Heat, Kerrang, Take a Break and Q. Bauer bought EMAP (a magazine company) for £1.4 billion in 2009 and have carried on producing their magazines since then. Reaches over 19 million uk adults every week. Also own KISS 100, Magic 105.4 and 4music. They connect people and communities with compelling and quality content whenever, wherever and however they want. The magazines published by this company which are most relevant to me are MOJO, Q and KERRANG, MOJO, Q:
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